SPS SportSoft Limited acting as data owner, understands that your privacy is important to you and that you care about how your information is used and shared online. We respect and value the privacy of everyone who visits Our Site and will only collect and use information in ways that are useful to you and in a manner consistent with your rights and Our obligations under the law.

This Policy applies to Our use of any and all data collected by us in relation to your use of Our Site. Please read this Privacy Policy carefully and ensure that you understand it. Your acceptance of Our Privacy Policy is deemed to occur upon your first use of Our Site. If you do not accept and agree with this Privacy Policy, you must stop using Our Site immediately.


  1. Definitions and Interpretation

In this Policy the following terms shall have the following meanings:  



means a small text file placed on your computer or device by Our Site when you visit certain parts of Our Site and/or when you use certain features of Our Site. Details of the Cookies used by Our Site are set out in section 12, below;]

“Our Site”

means this website, www.spssportsoft.com;

“UK and EU Cookie Law”

means the relevant parts of the Privacy and Electronic Communications (EC Directive) Regulations 2003 amended in 2004, 2011, 2015 and 2016 as of the date of this Privacy Policy]



means SPS SportSoft, Limited (registered number 10688793) whose registered office is at C/O Gordon Dadds Corporate Services Limited, Aldgate Tower, 2 Leman Street, London, United Kingdom, E1 8QN and whose main trading address is The Royal Liver Building, Pier Head, Liverpool, L3 1HU

  1. Information About Us

o   Our Site, www.spssportsoft.com is owned and operated by SPS SportSoft, 
The Royal Liver Building, Pier Head, Liverpool, L3 1HU.


o   SPS SportSoft can be reached by email on data.protection@sportpesa.com


  1. Scope – What Does This Policy Cover?

o   This Privacy Policy applies only to your use of Our Site. It does not extend to any websites that are linked to from Our Site (whether We provide those links or whether they are shared by other users). We have no control over how your data is collected, stored or used by other websites and We advise you to check the privacy policies of any such websites before providing any data to them.


  1. What Data Do We Collect?

o   Some data will be collected automatically by Our Site for further details, please see section 12 on Our use of Cookies and Our Cookie Policy, other data will only be collected if you voluntarily submit it and consent to Us using it for the purposes set out in section 5, for example. Data may also be collected from third party sources to assist us with background and other checks as part of meeting our regulatory obligations. Depending upon your use of Our Site, we may collect some or all of the following data:

-          IP address (potentially automatically collected);

-          web browser type and version (potentially automatically collected);

-          operating system (potentially automatically collected);

-          a list of URLs starting with a referring site, your activity on Our Site, and the site you exit to (potentially automatically collected);


  1. How Do We Use Your Data?

o   All personal data is stored securely in accordance with the EU General Data Protection Regulation (Regulation (EU) 2016/679)(GDPR). For more details on security see section 6, below.

o   We use your data to provide the best possible online experience to you. This includes:

-          Providing and managing your access to Our Site;

-          Personalising and tailoring your experience on Our Site;

-          Supplying Our products and services to you;

-          Personalising and tailoring Our products and services for you;

-          Responding to communications from you;

-          Supplying you with emails e.g. newsletters, alerts etc. that you have subscribed to by ticking the appropriate box (you may unsubscribe or opt-out at any time by contacting care@sportpesa.com);

-          Market research

-          Analysing your use of Our Site [and gathering feedback] to enable Us to continually improve Our Site and your user experience;

-          Ensuring the legality of supplying our services from the location you are accessing from;

o   In some cases, the collection of data may be a statutory or contractual requirement, and We will be limited in the products and services We can provide you without your consent for Us to be able to use such data.

o   With your permission and/or where permitted by law, we may also use your data for marketing purposes which may include contacting you by email AND/OR telephone AND/OR text message AND/OR post with information, news and offers on Our products AND/OR We will not, however, send you any unsolicited marketing or spam and will take all reasonable steps to ensure that We fully protect your rights and comply with Our obligations under the GDPR and the Privacy and Electronic Communications (EC Directive) Regulations 2003, as amended in 2004, 2011 and 2015.

o   Under GDPR we will ensure that your personal data is processed lawfully, fairly, and transparently, without adversely affecting your rights. We will only process your personal data if at least one of the following bases applies:

-          you have given consent to the processing of your personal data for one or more specific purposes;

-          processing is necessary for the performance of a contract to which you are a party or in order to take steps at the request of you prior to entering into a contract;

-          processing is necessary for compliance with a legal obligation to which we are subject;

-          processing is necessary to protect the vital interests of you or of another natural person;

-          processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller; and/or

-          processing is necessary for the purposes of the legitimate interests pursued by us or by a third party, except where such interests are overridden by the fundamental rights and freedoms of the data subject which require protection of personal data, in particular where the data subject is a child.


  1. How and Where Do We Store Your Data?

o    We only keep your data for as long as We need to in order to use it as described above in section 5, and/or for as long as We have your permission to keep it. In any event, we will conduct an annual review to ascertain whether we need to keep your data. Your data will be deleted if we no longer need it in accordance with the terms of our Information Security Policy and Data Protection Policy.

o    Some or all of your data may be stored or transferred outside of the European Economic Area (“the EEA”) (The EEA consists of all EU member states, plus Norway, Iceland and Liechtenstein). You are deemed to accept and agree to this by using Our Site and submitting information to Us. If We do store or transfer data outside the EEA, We will take all reasonable steps to ensure that your data is treated as safely and securely as it would be within the EEA and under the GDPR. Such steps may include, but not be limited to, the use of legally binding contractual terms between Us and any third parties We engage and the use of the EU-approved Model Contractual Arrangements. We have put in place the following safeguards to protect your data:

-          3rd Party Assurance that 3rd party complies with GDPR,

-          Model Clauses agreed and approved from the EU,

-          Contractual clauses that stipulate specific controls aligned with our internal policies,

-          Security and Data Protection notification with set Service Level Agreements,

-          Right to Audit

o   Information security is of great importance to Us, and to protect your data We have put in place suitable physical, electronic and managerial procedures to safeguard and secure data collected through Our Site.

o   Steps We take to secure and protect your data include:

-          Dedicated Information Security team and operations

-          Annual review and external audit

-          Alignment with ISO 27001 and operational Information Security Management System (ISMS)

-          Continuous Improvement project of all security controls

o   Notwithstanding the security measures that We take, it is important to remember that the transmission of data via the internet may not be completely secure and that you are advised to take suitable precautions when transmitting to Us data via the internet.


  1. Do We Share Your Data?

o   We may share your data with other companies in Our group. This includes Our holding company, its subsidiaries and affiliates.

o   We may contract with third parties to supply products and services to you on Our behalf. These may include, but not limited to, payment processing, delivery of goods, search engine facilities, advertising and marketing. In some cases, the third parties may require access to some or all of your data. Where any of your data is required for such a purpose, we will take all reasonable steps to ensure that your data will be handled safely, securely, and in accordance with your rights, Our obligations, and the obligations of the third party under the law.

o   We may compile statistics about the use of Our Site including data on traffic, usage patterns, user numbers, sales and other information. All such data will be anonymised and will not include any personally identifying information. We may from time to time share such data with third parties such as prospective investors, affiliates, partners and advertisers. Data will only be shared and used within the bounds of the law.

o   In certain circumstances We may be legally required to share certain data held by Us, which may include your personal information, for example, where We are involved in legal proceedings, where We are complying with the requirements of legislation, a court order, or a governmental authority. We do not require any further consent from you in order to share your data in such circumstances and will comply as required with any legally binding request that is made of Us.


  1. What Happens If Our Business Changes Hands?

o   We may, from time to time, expand or reduce Our business and this may involve the sale and/or the transfer of control of all or part of Our business. Data provided by users will, where it is relevant to any part of Our business so transferred, be transferred along with that part and the new owner or newly controlling party will, under the terms of this Privacy Policy, be permitted to use the data for the purposes for which it was originally collected by Us.

o   In the event that any of your data is to be transferred in such a manner, you will be contacted in advance and informed of the changes.

  1. How Can You Control Your Data?

o   When you submit information via Our Site, you may be given options to restrict Our use of your data. We aim to give you strong controls on Our use of your data (including the ability to opt-out of receiving emails from Us which you may do by unsubscribing using the links provided in Our emails, notifications, alerts, etc..

o   You may also wish to sign up to one or more of the preference services operating in the UK: The Telephone Preference Service (“the TPS”), the Corporate Telephone Preference Service (“the CTPS”), and the Mailing Preference Service (“the MPS”). These may help to prevent you receiving unsolicited marketing. Please note, however, that these services will not prevent you from receiving marketing communications that you have consented to receiving.

  1. Your Right to Withhold Information and Your Right to Withdraw Information After You Have Given it

o   You may in some cases access certain areas of Our Site without providing any data at all. However, to use all features and functions available on Our Site you may be required to submit or allow for the collection of certain data.

o   You may restrict your internet browser’s use of Cookies. For more information on Our Cookie Policy, see section 12.

o   You may withdraw your consent for Us to use your personal data as set out in section 5 at any time by contacting Us using the details set out in section 15. However, you acknowledge this may limit Our ability to provide the best possible products and services to you.


  1. How Can You Access Your Data?

o   You have the legal right to ask for a copy of any of your personal data held by Us (where such data is held). Please contact Us for more details at data.protection@sportpesa.com or using the contact details below in section 15.

o   Alternatively, please contact care@sportpesa.com and request how to ask for a subject access request.


  1. What Cookies Do We Use and What For?

o   Our Site may place and access certain first party Cookies on your computer or device. First party Cookies are those placed directly by Us and are used only by Us. We use Cookies to facilitate and improve your experience of Our Site and to provide and improve Our products and services. We have carefully chosen these Cookies and have taken steps to ensure that your privacy is protected and respected at all times.

o   All Cookies used by and on Our Site are used in accordance with current English and EU Cookie Law.

o   Before any Cookies are placed on your computer or device you will be shown a pop-up, message bar etc. requesting your consent to set those Cookies. By giving your consent to the placing of Cookies you are enabling Us to provide the best possible experience and service to you. You may, if you wish, deny consent to the placing of Cookies; however certain features of Our Site may not function fully or as intended. You will be given the opportunity to allow only first party Cookies and block third party Cookies.

o   Certain features of Our Site depend on Cookies to function. UK and EU Cookie Law deems these Cookies to be “strictly necessary”. Your consent will not be sought to place these Cookies. You may still block these Cookies by changing your internet browser’s settings, but please be aware that Our Site may not work as intended if you do so. We have taken great care to ensure that your privacy is not at risk by allowing them.

o   Our Site uses analytics services. Website analytics refers to a set of tools used to collect and analyse usage statistics, enabling Us to better understand how people use Our Site. This, in turn, enables Us to improve Our Site and the products and services offered through it. You do not have to allow Us to use these Cookies, as detailed below, however whilst Our use of them does not pose any risk to your privacy or your safe use of Our Site, it does enable Us to continually improve Our Site, making it a better and more useful experience for you.

o   The analytics service(s) used by Our Site use(s) Cookies to gather the required information. Certain of these Cookies may be placed immediately when you first visit.

o   Our Site and it may not be possible for Us to obtain your prior consent. You may remove these Cookies and prevent future use of them by following the steps set out below:

-          You can choose to enable or disable Cookies in your internet browser.

-          Most internet browsers also enable you to choose whether you wish to disable all cookies or only third-party cookies.

-          By default, most internet browsers accept Cookies, but this can be changed.

-          For further details, please consult the help menu in your internet browser or the documentation that came with your device.

o   You can choose to delete Cookies at any time however you may lose any information that enables you to access Our Site more quickly and efficiently including, but not limited to, login and personalisation settings.

o   It is recommended that you keep your internet browser and operating system up-to-date and that you consult the help and guidance provided by the developer of your internet browser and manufacturer of your computer or device if you are unsure about adjusting your privacy settings.


  1. Summary of Your Rights under GDPR

o   Under the GDPR, you have:

-          the right to request access to, deletion of or correction of, your personal data held by Us;

-          the right to complain to a supervisory authority;

-          be informed of what data processing is taking place;

-          the right to restrict processing;

-          the right to data portability;

-          object to processing of your personal data;

-          rights with respect to automated decision-making and profiling (see section 14 below).

o   The above rights may be subject to limitations or restrictions as a result of our own regulatory obligations. To enforce any of the foregoing rights or if you have any other questions about Our Site or this Privacy Policy, please contact Us using the details set out in section 15 below.

  1. Automated Decision-Making and Profiling

o   In the event that We use personal data for the purposes of automated decision-making and those decisions have a legal (or similarly significant effect) on You, you have the right to challenge to such decisions under GDPR, requesting human intervention, expressing their own point of view, and obtaining an explanation of the decision from Us.

o   The right described in section 14.1 does not apply in the following circumstances:

-          The decision is necessary for the entry into, or performance of, a contract between the You and Us;

-          The decision is authorised by law; or

-          You have given you explicit consent.

o   Where We use your personal data for profiling purposes, the following shall apply:

-          Clear information explaining the profiling will be provided, including its significance and the likely consequences;

-          Appropriate mathematical or statistical procedures will be used;

-          Technical and organisational measures necessary to minimise the risk of errors and to enable such errors to be easily corrected shall be implemented; and

-          All personal data processed for profiling purposes shall be secured in order to prevent discriminatory effects arising out of profiling.

o   We currently make no automated decisions and profile your personal data for the following purposes:

-          Ensuring correct geographical version of the platform is presented

-          Ensuring correct technical platform version of the platform is presented

-          Ensuring correct language version of the platform is presented

-          Ensuring correct odds are offered

-          Ensuring the correct time on the site is presented


  1. Contacting Us

o   If you have any questions about Our Site or this Privacy Policy, please contact Us as set out below.

-          You may contact Data Protection with an address at: SPS SportSoft, 9 Floor, Royal Liver Building, Liverpool, L3 1HU who can also be reached by email ondata.protection@sportpesa.com

  1. Changes to Our Privacy Policy

We may change this Privacy Policy as we may deem necessary from time to time, or as may be required by law. Any changes will be immediately posted on Our Site and you will be deemed to have accepted the terms of the Privacy Policy on your first use of Our Site following the alterations. We recommend that you check this page regularly to keep up-to-date.